Wednesday, March 25, 2009

6 'Quick Fire' Strategies For Growing Your Business During an Economic Downturn

During a recession or economic downturn it can be a testing time for many businesses and entrepreneurs. However, by changing your mindset and applying a few simple strategies your business can grow significantly during difficult economic times:

1. It is imperative that you implement a 'multi step' follow up communication strand of between 7-30 contacts (email, mail, telephone etc) with everybody who comes into contact with your business as a potential customer. The majority of business owners will give up after just one or two contacts with a potential customer. If only they knew how much income they were missing out on!

2. Powerful guarantees are essential during an economic downturn. If the customer trusts you, they will buy from you.

3. Learn how to test the market - especially the internet, and become very good at Pay Per Click Advertising (PPC). PPC is very easy to test, yet most Search Engine advertising can't be bothered to test it, and will lose a fortune through wasted adverts.

4. The media are generally very good at scaring people - They only have to print the Headline 'RECESSION LOOMS' in their newspaper and the readers attitude to everything will change dramatically. Limit the amount of media coverage you intake. It is important that you keep away from all negative media publishing as you need to be at your best during an economic downturn. If you are feeling negative, then this will come through in your business.

5. Implement an immediate upsell and cross sell programme into your business. It's one of the easiest ways to give yourself an immediate profit boost - at no cost.

6. Double the amount of communications you send to your existing customers. They are 16 times easier to sell to than new customers.

Don't forget, it is those entrepreneurs who develop a 'must win' attitude who will not only survive during an economic downturn, but will see their business grow significantly. You must try to see a recession as an opportunity for growth. Your products or service must be something that the customer really wants, or better still, needs. Try to think outside of the box and go out of your way to communicate effectively with each and every customer or potential customer. Testing the market is also key as this will allow you to reduce costs that are not helping your business grow. If you are going to advertise then remember that now is a great time to get heavily discounted advertising rates - up to 90% in some cases.

Richard McMunn, Firefighter for 17 years and a HSBC Award winning Entrepreneur develops a free online course that will show you how to succeed in any business. Want to learn more about how to start a highly successful and sustainable business? Get Richard's popular free course now, available at: => http://www.how-to-start-a-business.co.uk

How to Value a Private Company

The average Price Earnings ratio for the largest public companies on the London Stock market stood at 16.29, 26.12 and 8.74 on March 1st 1997, on September 20th,

2000 and on Dec 11th, 2008 respectively (A PE ratio is the number of years of post tax profits a company is worth). Therefore faced with valuing a private company, let's say, the objective is to buy it, how would you solve the problem? Use a PE ratio? But which one, which sector, which country and at what date?

Let's look at a framework for valuing private companies. Every sector uses specific rules of thumb alongside the traditional methods. In the software sector that special rule: valuations equate to a multiple of sales. Using a worked example let me demonstrate how a buyer might value the private US software company, Smithforce, which is in the security infrastructure space.

Firstly the psychology; sellers can't value businesses, only buyers can. Sellers aspire to price, buyers perceive value. Each buyer stands in their unique footprint of value, looking at the post acquisition value through their lens. The acquirer has established some key facts on Smithforce and US Public company comparables.

Smithforce has an adjusted historical post tax profit of $4.6m, historical EBITDA (profits pre interest, depreciation, amortization and tax) of $6m, trailing 12 months sales of $25m, net assets of $1.4m. Future pre tax profits accruing to the buyer over the next 5 years are $7m, $9m, $12m, $15m, and $20m. Capital expenditure is negligible. Research suggests that the "infrastructure sector of software" for public companies trades at a ratio of Valuation: EBITDA of 8.98 and a Valuation: sales ratio of 1.67 (real numbers from a recent Corum report). Let us assume Smithforce has a direct Public company competitor, which is ten times larger, that trades at a PE ratio of 30, EBITDA ratio of 9 and a trailing sales ratio of 2.52. Similar acquisitions to Smithforce completed in the last 12 months, whilst virtually unusable in a declining market, let's say show on average, prices paid to sales ratios of 1.8.

Building a table of logic from this data produces the following:

(Note private companies often attract discounts of 25% to 50% compared with public company comparables to reflect risk, lack of liquidity and scale).

Line 1 Using Sales as a basis, and applying Public Co averages adjusted for 40% discount - valuation $25m

Line 2 Using Sales as a basis, and applying Specific public company competitor with 40% dis. - valuation $38m

Line 3 Using Sales as a basis, and applying previous deals done - valuation $45m

Line 4 Using EBITDA Public Co averages with a 40% discount - valuation $32m

Line 5 Using EBITDA of a Public company competitor - valuation $38m

Line 6 Using Post tax Public company averages - valuation $34m

Line 7 Using Post tax profits of a public company competitor - valuation $83m

Line 8 DCF basis -valuation $34m

Line 9 Net Assets - valuation $1.4m

Interpretations and Conclusions> Here is where art meets science: I would lean heavily on lines 1, 4, 6 and 8, as highlighted, giving a range of $25m to $34m. In today's declining market, line 3 is optimistic and out of touch. A valuation derived from much larger competitors, lines 2, 5 and 7, won't fly. Line 9 tells you how much goodwill you've just paid! Factors that would influence me include - dependence on a few customers, level of owner benefits, exceptional costs or gains, historical growth rates, quality of product pipeline, IPR, competence of second tier management, competitive profit margin, market share, sales pipeline, simple share structure and compliant GAAP in place.

Of course a company, like a house is only worth what a buyer will pay and that is where the comparison with house buying ends.

As an experienced business leader, Ian Smith is passionate about maximizing the potential of fast-growing companies. Over the years, he has come face to face with the wide range of operational and strategic issues, and relishes the challenge of transforming sluggish or outmoded business models into robust product road maps, effective marketing campaigns and successful sales programs. He has been described as "the glue between an organization's founding vision and its marketing and sales"

Strategic business advisor, a Scot and world class masters athlete, Smith has covered a lot of ground in his nearly three decades in global business. Originally trained as an accountant in Glasgow, he has logged many miles as a finance director, a venture capitalist, an investment banker and successful CEO of a US based software group

He has witnessed the life-cycle of a wide variety of companies, both large and small. Says Smith, "ambitious companies start life with passion and big ideas but often fail to realize their full potential". This lack of success is often avoidable but it takes innovative thinking and impeccable execution. Using his unique portfolio of operational and executive experience; Smith partners with leadership teams to execute their vision. Each case is different. Support can take many forms but usually draws on his portfolio of experiences covering restructurings, acquisitions and sales leadership

http://portfoliopartnership.com/index.html

Learn How to Write a Memo the Right Way & Skyrocket Your Credibility

If you're in business then you would have learnt how to write a memo. If not, then you're at the right place. An internal form of communication, a memo (or memorandum) is a form of communication that is used internally and generally used within a business, focusing on one subject.

When compared to a formal business document, a memo can present as casual however it can & most times does, contain important information. When learning how to write a memo, it's best written in a more business like format than say, a sticky note. You could just scribble out your message, make ten or twenty copies and hand them around or you could email them. A memo however is usually filed for future reference so they should look the part.

Managers and staff generally view them as somewhat of an important document and on that basis are usually read with some degree of urgency.

What is a Memo Used For?

Their key purpose in learning how to write a memo is to share common knowledge, instructions & important issues with employees & employers. They can be used to address general staff concerns, announce an important events, etc and they can be addressed to an individual or a group. Memos that deliver urgent and/or important information are generally filed away to be kept as proof of communication. They may even end up in court or are used in disputes, so it's important that they're written in a clear & logical manner and look professional.

Here's How To Write a Memo...

Varying from general business letter writing, a memo generally has a standard template that is inclusive of a heading that says Memo, Memorandum or Internal Memo. It can be printed on company stationery, but usually they're published on plain white paper. Next is the name of the recipient, then the author, the date and the subject. If it's going to more than one person then it should include all the names of the people it's being sent to.

This section is commonly referred to as the "header". The opening statement clearly outlining the subject of the memo comes after the header followed by the actual body copy of the document.

You can include a summary and a closing statement if you wish.

Here's an example of how to write a memo -

MEMORANDUM

TO: David Johnson

FROM: Mr. G Gronwer

DATE: 25 May 2009

SUBJECT: Presentation Evening

CC: Mr. Hogan, Mrs Edwards

Dear David,

A presentation is being held at the Novatel Ballroom on July 21, 2009 at 7:00 P.M. on Marketing IT Hardware.

Acme Computer Company is promoting it and I think it would be worthwhile you attending. I suggest every member of your sales team should attend this presentation and we will cover the costs of all those attending.

Please supply me with a list of those who will be attending prior to 1 July.

Check for spelling and grammar errors when completed remembering to double check the actual details, ensuring they're clear & concise, so there's no hiccups on the day. If you happen to send a memo & you've missed some important details, it's extremely embarrassing for you & time wasting for the recipients.

It's not hard to learn how to write a memo, there's no science involved and when written correctly, they do convey important information in a simple & practical manner.

Yours sincerely,

G Gronwer

Director

About the author: Author & small business owner Peter Kirkham has written a terrific collection of small business ideas & low budget marketing methods that show fellow small business owners how to increase profits & create a steady flow of new customers into their businesses... FOREVER. They are all available in his FREE Customer Attraction Kit

Importance Of Training And Development In A Firm

Training and Development is the framework for helping employees to develop their personal and organizational skills, knowledge, and abilities. The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers.

All employees want to be valuable and remain competitive in the labour market at all times. This can only be achieved through employee training and development. Employees will always want to develop career-enhancing skills, which will always lead to employee motivation and retention. There is no doubt that a well trained and developed staff will be a valuable asset to the company and thereby increasing the chances of his efficiency in discharging his or her duties.

Trainings in an organization can be mainly of two types; Internal and External training sessions. Internal training involves when training is organized in-house by the Human resources department or training department using either a senior staff or any talented staff in the particular department as a resource person.

On the other hand External training is normally arranged outside the firm and is mostly organized by training institutes or consultants. Whichever training, it is very essential for all staff and helps in building career positioning and preparing staff for greater challenges.

Employers of labour should enable employees to pursue training and development in a direction that they choose and are interested in, not just in company-assigned directions. Companies should support learning, in general, and not just in support of knowledge needed for the employee's current or next anticipated job. It should be noted that the key factor is keeping the employee interested, attending, engaged, motivated and retained.

For every employee to perform well especially Supervisors and Managers, there is need for constant training and development. The right employee training, development and education provides big payoffs for the employer in increased productivity, knowledge, loyalty, and contribution to general growth of the firm. In most cases external trainings for instance provide participants with the avenue to meet new set of people in the same field and network. The meeting will give them the chance to compare issues and find out what is obtainable in each other's environment. This for sure will introduce positive changes where necessary.

REASONS FOR EMPLOYEE TRAINING AND DEVELOPMENT:

The reasons behind employee training and development cannot be overemphasized. From our discussions so far, one can easily deduce some reasons behind firms engaging in training and developing their staff. We will summarize some of the reasons thus;

When needs arise as a result of findings from the outcome of performance appraisal.
As part of professional development plan.
As part of succession planning to help an employee be eligible for a planned change in role in the organization.
To imbibe and inculcate a new technology in the system.
Because of the dynamic nature of the business world and changing technologies.

SOME TOPICS TREATED IN EMPLOYEE TRAININGS:

Communications: The increasing diversity of today's workforce brings a wide variety of languages and customs, thus staff should be able to be very good in both written and verbal communication.

Computer skills: Computer skills are becoming a necessity for conducting administrative and office tasks. In this era of technological advancement, computer skills are very necessary for almost of departments in an organization.

Customer service: Increased competition in today's global marketplace makes it critical that employees understand and meet the needs of customers. The firm that stands out from the crowd is that firm that puts its customers first before every other goal. Then the need to always train staff on customer service.

Diversity: This includes explanation about people and their different perspectives and views, and how this can be handled.

Ethics: There are divergent ethics in different firms. Some firms attach more importance to certain issues like moral, work period, lateness etc than other issues. Today's society has increasing expectations about corporate social responsibility. Also, today's diverse workforce brings a wide variety of values and morals to the workplace. This calls for the need for staff to be reminded of these always through training and development.

Human relations: The increased stresses of today's workplace can include misunderstandings and conflict. Training can help people to get along in the workplace with good understanding of each other and the office inter personal relationship to reduce official conflict.

Quality Management: Initiatives such as Total Quality Management, Quality Circles, benchmarking, etc., require basic training about quality concepts, guidelines and standards for quality, etc.

Safety: Safety training is critical where working with heavy equipment, hazardous chemicals, repetitive activities etc. Staff should be made to understand that despite the fact that they have a safety department, the safety of each staff is in his /her own hands.

BENEFITS OF EMPLOYEE TRAINING AND DEVELOPMENT:

Increased job satisfaction and morale among employees.
Better inter personal relationship and customer satisfaction.
Increased employee motivation.
Increased efficiencies in processes, resulting in improved financial gain.
Increased capacity to adopt new technologies and methods.
Increased innovation in strategies and products.
Reduced employee turnover.
Enhanced company image.
Better Risk management and staff safety consciousness.
Increase in productivity.

Article Source: http://EzineArticles.com/?expert=Ndunuju_Adiele

Ndunuju Adiele - EzineArticles Expert Author

Friday, March 13, 2009

Writing Effective Collection Letters

A well-written collection letter should focus on two objectives. The first, obviously, is to collect money that's owed. It can be equally important, however, to retain customer goodwill. In cases where keeping the debtor's business is of advantage to your company, taking care to word your letters in a way that maintains that relationship needs to be part of your strategy.

While even the most expertly written collection letter is no silver bullet, keeping these two objectives in mind and using the following six "secrets" will help you stay on target with this traditional collection tool.

Secret #1: Prepare before you write.

Gather and verify all the facts before you begin. Review the account. Be prepared with specifics: what was purchased, amount owed, terms of payment, when payment was due, what previous collection attempts have been made, how (or did) the debtor respond.

Secret #2: Be concise, specific, and to the point.

Keep the collection letter to one page. Use short sentences and short paragraphs. Language should be clear, direct, and easy to understand. Avoid overly formal business language that can sound condescending and distant, creating an unnecessarily adversarial tone to the letter.

Secret #3: Treat the debtor with respect.

Remember, while your primary goal is to get payment, you may also want to keep the customer's business. The key here is respect. Follow the golden rule - speak to the debtor as you would want to be spoken to if you were the recipient of the letter.

Avoid the use of adjectives in general, especially any that could be construed as derogatory or insulting.

Whenever possible, personally sign the collection letter. This shows your regard for the customer, as well as the importance you place on the payment.

Be cognizant of your customer's privacy. Mark the envelope "confidential" or "personal" (especially if your customer is an individual consumer).

Secret #4: Make payment as easy as possible.

Provide details that make it possible for the customer to respond to your letter quickly and easily. These should include payment and contact information such as your reference/account numbers, address, phone, fax and the name of your contact person. And, be sure to let the debtor know the deadline for payment and the exact amount to be paid.

Secret #5: Expect to be paid.

Be firm but fair while creating a sense of the urgency of payment. However, never threaten an action you are not prepared to take. Think through any ultimatum, such as a lawsuit, before including it in a collection letter.

Remind the debtor of the benefits of prompt payment, such as maintaining a good credit rating, avoiding having their account put on "credit hold", etc.

Avoid any language that suggests the customer might be dissatisfied with the product or service they have received. Be unapologetic. Remember, you have a right to receive payment.

Secret #6: Proofread Your Collection Letter

Once you've finished writing your letter, read it out loud. This will alert you to anything that isn't clear, as well as help you discover any errors in spelling or grammar. Of course, run a spell check as well. Finally, if possible, have someone other than yourself read the letter before you finalize it and send it out. This will serve as an additional check for clarity, focus, tone and content.

2 Types of Collection Letters

The most common types of collection letters are: Reminders and Final Demands.

Reminder Letters

Reminder letters are generally sent to debtors who have just gone past due. Their tone and language should be friendly and convey the assumption that the customer has merely forgotten to pay the invoice.

Include a statement showing the amount past due and/or a copy of the original invoice. It's our experience that many invoices are paid late because the customer never received, or misfiled the original invoice.

Again, make payment as easy as possible. Be sure to include all necessary payment information and, if possible, insert a return envelope for the customer's convenience.

Use Reminder Letters to Gradually Increase the Pressure to Pay

"The squeaky wheel gets the grease" is true in collections. The more often you touch the customer, the more likely he'll put your invoice on the top of his payment pile.

Use a series of collection letters to stay top of mind with your customers. For instance, send a customer service-type reminder letter before payment is due. This letter can be a confirmation that you've shipped the product. Mention the amount that will be owed and specify the upcoming due date. Your customer will appreciate this type of friendly reminder.

A few days after payment was due (and not received), send another Reminder Letter, this time mentioning that payment was expected and is now past due. Send out regular reminders, once a week or every 10 days. Change the tone and contents of each letter to gradually "turn up the pressure" for payment.

Such a letter series should include no more than two or three different letters. If the customer hasn't paid you after receiving these "reminders", it's time to send them a Final Demand.

Final Demand Letter

Once you've decided that the customer just isn't going to pay, it's time to send the letter of ultimatum -- a Final Demand. This letter should clearly state the action you will take if payment is not received.

Be specific and clear about the amount to be paid, the deadline for payment, and the action that will be taken if payment is not received per your stated requirements. Do not make the deadline for payment too far in the future. You should allow just enough time for the debtor to receive the letter, arrange for payment, and send the payment to you. Typically final demand periods are not more than 10-15 days.

It is critical that you follow through with the ultimatum, should the Final Demand letter fail to result in payment of the past due amount.

Note: many U.S. collection agencies offer a free final demand service, by which they will send out a final demand collection letter for you at no cost. If the customer does not pay within the final demand period (usually 10 days), then the account is rolled over by the agency into traditional third-party collections. If the customer does pay within the final demand period, then the collection agency will not charge you a fee.

Anything Worthwhile is Worth Doing Well

Sure, it takes time to craft effective collection letters. But you're going to send a letter anyway, why not take advantage of these secrets and improve the chances that you'll get the response you're looking for.

Loral Narayanan is Editor of the Credit-to-Cash Advisor, a monthly, educational e-Newsletter sponsored by ABC-Amega Inc. -- http://www.abc-amega.com -- a global receivable management firm doing business in the U.S. and around the world since 1929. ABC-Amega, which has twice been honored by the U.S. president, provides 1st-party Collection Outsourcing and 3rd-party Commercial Debt Collection in the US and 200+ countries.

How Do You Determine Shipping Classes For Freight?

Trying to understand how freight company's class packages for shipping can be a bit confusing, but it is not as difficult to ascertain as one might imagine. Often time's calculations have to do with weight and whether or not the item is commercial or residential in nature.

Primary consideration for evaluating shipping classes include:

Density and weight

In order for the carrier to ascertain how shipments will be situated inside the transportation vehicle they have to assess your package in pounds by cubic feet. Extremely dense items such as equipment or heavy metals may receive low classifications and be the least expensive to ship.

Damageability

Extremely fragile items or those that can be easily damaged in transit are classed far differently and are more costly to ship. Bulky items may also be considered high risk and fall into this type of evaluation. When calling around to see which freight company you wish to use, be sure to tell them what you wish to ship. A reputable company should be able to give you a cost estimate for free.

Truckload pricing

If you choose to use a trucking company to ship your item, you may be able to get an affordable cost per mile rate. This is often calculated by a carrier who utilizes computer technology to get the best competitive rates. Go over their cost estimations so that you better understand associated pricing and won't get any nasty surprises upon final billing.

Contractor pricing

Commercial institutions who do a lot of shipping can usually obtain "Freight All Kinds" or "FAK" rates due to continuous bulk shipping. Sadly, regular individuals cannot take advantage of this type of pricing, largely because it is not in the freight company's advantage to give large discounts for single shipments.

Discount Pricing

That said, there are ways to obtain discounts even if you aren't a large company. These discounts can vary from freight carrier to freight carrier and will depend on what you want to send.

If you really want to find the best deals, you may wish to locate what is commonly referred to as a freight Broker. This broker can lower your overall cost because, just like a company that supplies the shipper with constant business, a broker can provide the necessary volume that effectively lowers pricing.

The great thing about dealing with the broker and not the shipping company itself is that you can negotiate an even lower rate on top of the automatic discounted rates.

To locate a fine broker, you can do an Internet search or ask friend or relatives who have used a reputable one in the past.

Avoiding damage

After evaluating the various opportunities available to you regarding shipment of your extra large item, make sure your shipment arrives in once piece. The best way to do this is with the appropriate packaging. While some shipping companies will offer to package your product for you, some do not offer this service.

If the item is too big for you to package alone look into crating companies and be sure to add this costs into your shipping budget.

Some companies offer airtight guarantees on their shipments, but these guarantees may be null and void if you improperly pack the item yourself so it may be to your advantage to consider a packing company regardless.

In the end, make sure you understand any added fees and charges that may be applied to your account before agreeing to anything.

With the right attitude and a proactive consumer approach, your parcel will arrive safe and on time to its designated location and you will have the name of a reliable carrier in your mental rolodex the next time you need something massive shipped.

Trusted courier company offering a range of shipping services to meet your needs. From overnight shipping, freight delivery, or shipping internationally, we get it there on time.

Gold Price Trends Forecast - 2009

Gold to Humble Down Based on model: Functional Solar Energy

You have witnessed a long drawn up trends in global gold market in the year 2008 till June. The price of gold, which was just $272.80 at the start of 2001 gradually, moved up to the height of $1011 in middle of March 2008.Gold has moved up 270% since 2001. It has substantial upward movement in 2008 as well. Experts all over the world predicted gold to be double up by 2009 but it did not. I had predicted gold to humble down in 2008 from July at a time when most of the world experts were following the bitten track of spurting gold trends. My prediction was vehemently criticized by Kitco gold forum members but that stood 100 percent correct and they later felt sorry.

I presented my analysis based on a totally innovative model 'Functional Solar Energy' I have developed this model after a prolonged research work done on the subject of solar energy that is not the physical one in terms of light and heat but electrical. Solar Functional energy is a function of Solar Protons (A), Electrons (T) emanating from external sources that transform the solar energy into electrical energy absorbed by earth to produce resources and products with the help of human tools. This Solar Functional Energy is subject to retardation by Dark energy (R ) that causes growth and decline cycles in the world economy. The strength of these trio keeps on varying in course of time and causing unlimited changes in the economies worldwide. It is possible to register their presence and potency to measure the scale of ups and downs likely to be in the future. The functional solar energy C (f) =T.A./R. The gold price is the function of solar functional energy determined by T*R for rise and T*A and R*A for fall. There are number of variations of this simple formula that we analyze and present the results to you from time to time. In case you want to study the basic theory in detail you may refer to my book 'Solar Functional Energy- Key to gold price trends and my blog 'Business Cycles in Making' in my blog . I had predicted as follows:

Gold Price in September 2008

"According to this model the gold market has already touched its apex for the year 2008 when it touched $1011 in the month of March 2008. Up trends and downtrends in between will be noted but the price would not be able to cross this peak. The module of T*R described above is already broken. That forced the gold price tumbling down. Since the stage of R*A has not set in that can lead to bigger falls for long. I had earlier indicated in the Kitco Gold Forum about $845 gold is likely to settle down around by 18th July. This exactly did not happen but downtrend was set later from 22nd July and touched $776 by 15th August. At present the gold trend is volatile with many alternative bouts of ups and down. This will continue till 15th September. There would be firm rise in gold price of about 6% over the settled price on 15th September 2008.The price is likely to hover round $885 by26th September."

"By December 2008 this is going to change to T5 A91 R91. T+4A module operating at present results in volatile gold prices characterized with alternate bouts of ups and down. But this is going to stop from next 15th September 2008 at R-4C module in C6. There is likely to have about 8% rise over the gold price closed at 14th September up to 10th October. In C7 also the price is likely to continue to rise up by another 8% from 17th October to 30th October". I had not indicated the November-December Forecast.

Gold Price Trend in 2009

I now venture out with the forecast on gold price for the whole year of 2009 based on the same model. I hope that would satisfy the readers and they might take advantage of these forecasts in their investments in gold markets.

The basic T-A-R capsule present in the year 2009 is T5 A91 R91 till 21st April 2004. T-A-R changes to T5 A92 R91 from 22nd April 2009. T-A-R changes again to T5 A92 R91 from August 2009. T-A-R again changes to T6 A91 R91 from September 2009. With so many changes in T-A-R profile gold price trend is bound to change several times. The basic trends for 2009 gold are basically downward but not wilder. Investors would be able to take advantage of the periodical up trends in between as shown in the following chart. The gold price is likely to range in between $866 -$605- $695 per troy ounce. The bottom is likely to arrive in the month of May 2009 to form a new peak in the period of May-June. The following chart has hinted these trends.

2009 T A R T5 A91 R91 T6.8 A92.5-7 R91

Gold Price Movements Zone C9 01.1 Cc

.01.14 C91 R+A+C Downward price.to 02.13 -17%

.02.14 C92 T+6C Overall downward trend except last part to.03.13 +6.5%. 03.14 C93 Up trend first week and last week To .04.13 -8%

.04.14 C1 Downtrend except last week to.05.13 -6%

.05.14 C2 T-3C Uptrend first week to.06 14 R-4C +7%

.06.15 C3 Downtrend except last of June to.07.16 +3.5%

.07.17 C4 R+6C Downtrend to.08.16 Confused period

.08.17 C5 T+C Small downtrend to.09.16 -4%

.09.17 C6 R-4C/A-4C Downtrend except the first part to.10.16 +8% to.10.17 C7 T+2C downtrend

.11.15 +8% to.11.15 C8 Mixed trend

.12.13 +5% yo.12.14 C9 Uptrend

to.12.31 +5%

This is a general view of the trends of gold price in the global market in 2009. I would publish my close comments and micro T-A-R analysis in course of the market movements. Till then, best of luck and wishes for a profitable year of 2009 Disclaimer: These forecasts are indications only and I don't take responsibility for losses if any incurred based on these indications.

K.M PANDIT is an honors graduate in economics and possesses a certificate in marketing management from a premium Indian Institute of Management. He remained engaged as professional managers in reputed organizations for about 25 years. He also took up job of academic writing in Research-Academia USA in which he helped students in writing their project works in Economics and marketing management.

His interest in business cycle was aroused in 1996 when he witnessed many ups and downs in global economy especially in Japan. He became very serious about finding the reason for this. He studied the problems deeply and later opened 'Center of Business Intelligence & Forecasting in Kolkata to have professional study on the subject. His study encompasses stock market, commodity market metal markets including gold and silver to learn the system in trends. His book 'Solar Functional Energy' is centric to gold to highlight the fundamental theory of Solar Functional Energy and TAR econometrics to answer about the most intricate question of why and how the cycle of growth and decline starts. He became member of Kitco gold forum to contribute his forecasts about gold market trends. He contributed his basic theory to his blog microsolar to let people and investors know about the new theory of forecasting. There was massive flow of comments on his writings with reservations and doubts but when his forecasts came true letters of appreciation followed.

He published his first e book on 'Solar Functional Energy' He plans his next book on full theory on ' Kantian Energy Cycle of Business' that can answer all the pertinent and mind boggling problems of business cycles.

Do Business - Do it Right - Do it Now

After reading this headline is you might think: OK, what business am I supposed to do if I am nearly broke and I do not know the first thing about building a business? The first thing you should get out of your head is that you need money to start a business. Yes you might need some, but nothing near the figures people usually imagine. That is, you might need $200, but you will not need $10,000.

The ones stuck in such concept of what a business is all about, are either rich people -who can afford it- or simply average guys that have not gotten a taste of the modern business era.

Also, the fact that you have not ever been a business person should not be an obstacle to you, because I do not know if you remember, but there was a time in which you could not walk either, and yet, you are walking now are you not?

You can do business no matter your personal background or circumstances, period. Now, doing business is something that has to be seasoned with the idea of doing it right, because if you choose to do business in an area where you need more money that you can afford to invest, and where you depend heavily on consumer spending, you will have a hard time making a profit, particularly in these difficult times of our economy.

My favorite mix for a business, and what I consider doing it right, is a business where your investment is minimum, which makes you rely on your effort rather than the amount of money you put in. Once you are rich you can play that game if you want, but if you are out to make money to pay your bills, save some and live a good life, burning a lot of cash is not the best way to go. So why do I like this mix?

Well, because with this mix you are risking mostly your time while still going for the big numbers. Yes, big numbers, big profits without risking thousands of dollars in order to start your business.

Now that we have gone through these two concepts, its time for the third step: do it now. This step is not a way of rushing you in, but a way of telling you that starting a business is good, but as much as a smart business model can deliver almost instant profits, growing your income will always take time.

You probably have a particular set of needs or goals, so once you start any business, getting where you want to be will take you time, so every day that you waste is money that you are not making, it is as simple as that. That is why people say "time is money"

As I said before, my favorite mix in business is the one where you do not have to rely heavily on money but on your own effort to start, but that effort -which is the foundation of your business- will always be confined to the time you have to make it count.

Therefore, in order to complete the circle and turn your life around, you have to do business, you have to do it right and you have to do it now, otherwise making a six figure income from your own business will always remain a dream to you.

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